Embrace Your Curls With Help From Aveda!

Curly-haired clients, we’ve got good news for you: Our team recently received training on all things curls and frizz protection by Thomas Pepin, one of Aveda’s texture experts!

Aveda recently reformulated their popular Be Curly line of hair care products — a reformulation that’s been years in the making. And we have to say … the technology and thought put into this advanced line is incredible! It was co-created by Aveda’s crew of texture experts and provides up to 72 hours of frizz protection in high humidity situations. Plus, it provides 92% more hydration than their original Be Curly line! 

With summer coming in at full force, it’s the perfect time to stop in and learn more about these groundbreaking products. Designed for all types of hair texture — from waves to coils — the Be Curly Advanced line instantly hydrates hair while providing more definition to any type of curl.

During his visit, Thomas led us through a hands-on workshop that focused on identifying types of texture and choosing the best product for each of the guests we work with. We also had the opportunity to work with each of the different texture levels as well as the full Be Curly Advanced product line.

I had such a great time learning more about the Be Curly Advanced line and how I can use these new products with my curly-haired clients. In just a few hours, I grew my skills in using a hair texture chart and how to analyze a client’s texture to match their needs with Aveda’s products. I look forward to learning more!

We can help you decide which of Aveda’s reformulated Be Curly products will work best with your hair. Stop into your nearest Cole’s Salon to learn more!

Mari T. is a designer at our Apple Valley salon. She joined the Cole’s Salon team in 2023. You can follow her on Instagram at @cosmo.bymari.



Mari T

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