Get Frizz-Free This Summer with the New Brazilian Blowout Express

Posted by: Rachel Sanchez

Summers in Minnesota mean lots of amazing beach days and patio time, but they also bring heavy, damp air that can leave your hair extra poofy and frizzy. So if you’re looking for a quick fix that eliminates frizz and doesn’t take a lot of time, the Brazilian Blowout Express (BBX)—now offered at Cole’s Salon—can help. Utilizing intuitive smoothing technology, BBX smooths and cleanses in one step to deliver four weeks of smooth frizz-free hair in 60 minutes or less.

Sound too good to be true? We recently completed a training at Cole’s Salon on the BBX service and I’m here to break it all down for you.

What the Service Is

BBX utilizes an innovative two-in-one delivery system that smoothes and cleanses at the same time. Amphoteric cleansers effectively remove pollutants and build up, allowing for smoothing technology to penetrate deep within the hair for an immediate and long-lasting frizz-free result. Once the flat iron step is complete, the hair is thoroughly rinsed, washing away debris and residue while leaving the product sealed into the hair.

Before and after by Ali Schulz at Cole’s Cedar Cliff

Who the Service is For

Anyone! Whether you’re looking for a quick frizz-fix for vacation, a special occasion or, simply short on time, BBX is specially formulated to deliver four weeks of smooth, frizz-free no hassle hair. BBX is also the perfect solution if you just want to try a smoothing service without a large time or financial commitment.

Why You Should Try It

BBX smoothes and cleanses in one step and dramatically reduces frizz for four weeks—with no wait period and no restrictions. It actually helps to improve the look and feel of chemically-treated hair immediately and over time. And an added bonus: You can color or highlight your hair the *same day* that you get a BBX!

How It’s Different from Other Smoothing Treatments

Unlike other smoothing treatments that require product to be left in the hair for a period of time, the BBX is completed in the salon so there is no waiting period and no restrictions. You can exercise, get your hair wet, put hair in a ponytail or clip immediately following the service without worry.

How It’s Different from the Brazilian Blowout Original Treatment

Basically, a BBX provides four weeks of smooth, frizz-free hair and a Brazilian Blowout delivers up to 12 weeks of smooth, frizz-free hair. Here’s why: 

  • There are less steps involved in BBX: BBX has a built-in cleanser that eliminates the Step 1 Ionic Cleanser used in the Brazilian Blowout Original Treatment. Smooth and cleanse in one step! We do recommend that the client come in with clean hair. 
  • BBX is cheaper: BBX is more affordable, and is a great way to introduce guests who are interested in the full Brazilian Blowout but are not ready to invest financially or commit to the 12-week results of the regular treatment. 

Ready to Try It?

The BBX service is now offered at all Cole’s Salon locations, takes about an hour, can be added on to any service and costs $125. Give your salon a call with any questions or to book your service today!


Rachel Sanchez is an Advanced Designer at Cole’s Salon Burnsville.

2 thoughts on “Get Frizz-Free This Summer with the New Brazilian Blowout Express”

  1. Thanks for the information! I just called the Burnsville salon and the Eagan Cliff salon and they don’t currently offer this service. Do you know if any of the salons can do this for me yet?

  2. Hello, Mary! All salons offer the service—Burnsville and Eagan Cedar Cliff included. We’re so sorry you received incorrect information. Please give us a call back and we can tell you all about the service!

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