Posted by: Heather Ehresman
They say blondes have more fun, but the fact is—caring for blonde hair can be a hassle. Especially in the summer, when natural elements such as the sun, water, chlorine and air pollution are at their peak, making blonde strands brassy and prone to breakage. The good news—all of our hair care brand partners have launched new products perfect for the season.
Oribe’s two new products to the Bright Blonde Collection—the Bright Blonde Essential Priming Serum & the Sun Lightening Mist—immediately illuminates blonde hair. The Bright Blonde Essential Priming Serum is a hydrating violet formula that repairs & strengthens processed hair while eliminating brassiness, and is *the* first step when caring for blonde hair. Bright Blonde Sun Lightening Mist is a peroxide-free spray formulated with a natural blend of lemon and chamomile to illuminate highlights while imparting weightless moisture and UV protection. Pro-tip: Pair with Bright Blonde Shampoo and Conditioner for Beautiful Color, and you now have your essential regimen when caring for blonde hair.
Blonde Revival Purple Toning Shampoo + Conditioner reawakens color with violet-rich pigments to neutralize brassiness and revive softness. We recommend using this daily until desired tone is achieved, and following up once a week to maintain. Perfect for nourishing strands between appointments! Pro-tip: Add Aveda’s NEW Blonde Revival to any haircare lineup to keep your blonde salon-fresh while meeting your hair’s needs. Try it with Botanical Repair for damage repair; Nutriplenish for hydration or Invati Advanced for thickening.
The Illuminated Blonde shampoo + conditioner + tone enhancing leave-in treatment trio neutralizes brass, hydrates, and enhances the tone of the blonde you work so hard to maintain! When used together, this trio will keep your vibe cool and your blonde even cooler. Pro-tip: For shampoo, Massage through damp hair. Let sit for two minutes, and then rinse. For conditioner, start at the ends and work your way up. Let sit for two to five minutes, and then rinse. For the leave-in treatment, apply to damp hair from roots to ends. Comb through, and style. Repeat as needed!
So what are you waiting for, our blonde-haired friends? Go ahead and live in the light. ☀️
Heather Ehresman is on the corporate team at Cole’s Salon.